How can I make my site accessible to search engines?

Optimize your web page using Search Engine Optimization (SEO). Enumerated here are some list of SEO Techniques:

1. Meta Tags
Meta Tags are designed to provide search engines what your site is all about. These are information inserted in the [head] area of the HTML code of your web pages. They are commonly not visible to the person surfing your web page but is intended for the search engine crawlers. Meta tags are included so that search engines are able to list your site in their indexes more accurately. Here is an example of what a Meta Tag would look like if you click on the view "Page Source" from your browser menu.

[HEAD]
[TITLE]Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag analysis[/TITLE]
[meta name="description" content="Successful Meta tags: What are meta tags? Meta tag analysis, list of all meta tags, title tag limit, creating meta tags, background meta tags. This article covers the most important aspects of meta tags in relation to website optimization or SEO. "]
[meta name="keywords" content="meta tags, meta tag refresh, meta tag optimization, meta tag analysis, meta tag keywords, what are meta tags, successful meta tags, using meta tags, html meta tags, common meta tags, author meta tag, alt tags, list of all meta tags, meta tags html, meta tag description, about meta tags"]
[/HEAD]

2. Title Tags
Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. These words or phrases appear as the title of your page in the listings on the search engine results. The title is the first thing people will see when search engine results are displayed. It is also important that you indicate your Domain Name in the Title and Meta Tags of your page for search engines to recognize your site. Include your most relevant and specific keywords or key phrases in the Title Tag describing the content of your page. Syntax for the Title Tag is:

[HEAD]
[TITLE]Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag analysis[/TITLE]
[/HEAD]

3. Links
The process of submitting your site to search engines can take from a few weeks to several months. However, even a new site will be indexed rapidly, if it has incoming links. Google explains that, "The best way to ensure Google finds your site, is for your pages to be linked from lots of pages on other sites. Google's robots jump from page to page on the Web via hyperlinks, so the more sites that link to you, the more likely it is that we'll find you quickly."

4. Keyword Phrases
Use specific keywords that would best describe your website. It is always effective to use similar text in the title and description tags and to place your keywords prominently in these tags. You can browse Google Adwords Keyword Suggestions (https://adwords.google.com/select/KeywordToolExternal) for suggestions for different keyword phrases.

5. Keyword Density
The number of times a keyword or phrase is used on a web page divided by the total number of words on the page. This is important because search engines use this information to categorize a site's theme. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for "keyword spamming").

6. Site Map
A good menu system is really a site map. Having an easy navigation throughout the website is the key. A well constructed menu system that is on each page and contains a link to every page on the website is all you need.

7. Site Design
If your website has a bad color scheme that is hard to read and not organized then all your site optimization is just a waste of time. Make your site attractive to viewers, having accessible links with your graphic header and menu bar in the same place on each page.

8. Site Themes
All of the top three search engines look for site themes or a common topic when they crawl a website. Having one specific topic will make you rank better than having more than one theme or topic on your site. By using similar keyword phrases in each page, the search engines will detect a theme and that will be your advantage to achieve high search engine positioning.

9. Site Submission
Search engines crawl the web weekly and take a look at your html codes. It is highly recommended to submit your website to Yahoo, Google, MSN, Altavista, etc., as well as other local search engine websites eg. Yehey.com. It usually takes about 30-90 days before you are ranked or your site to be visible on the search engine listings. Submit your site to Google at http://www.google.com/addurl/?continue=/addurl.

10. Naked Domain Redirection To WWW
As a part of search engine optimization techniques, one important step is to make sure that naked domain redirects to www.domainname.com using htaccess file. It is because search engines treat naked domain(domainname.com) and www.domainname.com as two different sites and google does not like it when a naked domain shows the exact content of www. Google penalizes site with duplicate content.


Please take note that Google and Yahoo discards "Under Construction" websites and those that do not have content. Make sure you have your File Name/content i.e. Company Profile, About Us, and Contact Us web page existing before anything else.

 

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